Executive Director 

Kenai Peninsula Tourism Marketing Council

$50,000 - $70,000 a year DOE

Kenai Peninsula Borough

Soldotna, Alaska


The Kenai Peninsula Tourism Marketing Council (KPTMC) Board of Directors seeks an Executor Director to guide and lead its destination marketing efforts for the Kenai Peninsula Borough. The Executive Director serves as the chief executive officer and agent for KPTMC and has primary accountability for the accomplishments and fiscal integrity of the entire organization. Responsibilities include developing marketing strategy, annual budgets, public relations, and management of two full time and one-part time employee. The KPTMC is a 501c(6) nonprofit, regional destination marketing organization (DMO). Through a public-private partnership, KPTMC cooperatively represents both our membership and the Kenai Peninsula Borough to promote The Kenai as a world-class visitor destination. 



To promote, develop and coordinate visitation to the Kenai Peninsula, and create an awareness and understanding of tourism’s effect on, and enhancement of, the local economy and residents’ quality of life.


Summary of Position:

Under the policy direction of the KPTMC Board of Directors, the Executive Director manages operations and activities for the Council including strategic planning, budgeting, marketing, events promotion and supervision of staff, consultants and agencies.  All programs of KPTMC are designed to position The Kenai as a premier, year-round vacation destination by attracting visitors to the area, increasing tourism spending, and maximizing the number of off-season (shoulder seasons) and return visitor trips.  This position requires a commitment to working with the Board of Directors to establish and achieve short and long-term goals.  The Executive Director provides the leadership for ethical and effective operations and assures activities of the Council follow established policies and function within the bylaws of the KPTMC.



  • Plans, formulates and recommends for the approval of the Board of Directors such policies, activities, services and programs that further the objectives and goals for KPTMC. 
  • Influences local, state, national and international levels of government and the visitor industry to carry out organization goals and objectives; monitors trends and identifies visitor-related issues.
  • Enhances KPTMC’s role as a destination marketing organization and change agent.
  • Annually proposes a plan of action and regularly reports results to the Board. Makes annual plan adjustments, within budget categories, as needed.
  • Develops and presents an annual budget to the Board of Directors and administers the adopted budget for support of KPTMC activities; directs the preparation of all Council financial documents and records; and reviews all available grant programs and aggressively pursues programs beneficial to KPTMC activities.
  • Maintains effective relationships through personal contact with other organizations, both public and private, whose interests have an impact on the convention and visitor industry and financing; and coordinates KPTMC activities and functions with them.
  • Provides field services to individuals and organizations as requested and assists with specific problems.
  • Plans, supervises and coordinates all newsletters, publications and other communications.
  • Plans and attends all meetings of the Board of Directors and assists in the conduct of the meetings.
  • Coordinates travel trade show programs.
  • Attends key events as directed by Board of Directors.
  • Conducts research for economic impact of tourism efforts and KPTMC program effectiveness.
  • Provides accurate and current information to the Board regarding the status of all organization activities and programs and those federal, state and local matters that many influence Council activities and programs; and prepares necessary records and reports regarding administrative and managerial activities.
  • Hires, trains and supervises a staff to carry out KPTMC’s purpose and goals, and provide for the organization’s day-to-day operation.
  • Continuously review comparable destinations for best practices and ideas to evolve programs and structure of the Council.
  • Responsible for recruiting, hiring, and supervising staff as approved by Board of Directors.
  • Motivation of staff and handling of HR/personnel issues. 
  • Other duties as may be assigned.


Skills, Knowledge & Abilities:

  • Ability to be sensitive to Board, lodging and visitor industry concerns.
  • Knowledge of the Alaska tourism industry.
  • Knowledge of tourism marketing.
  • Knowledge of events promotion.
  • Understanding of policies and procedures, organization and functions of a tourism DMO.
  • Ability to conceptualize and produce a destination marketing strategy.
  • Understanding of destination brand development and execution.
  • Ability to create and manage an operational budget.
  • Ability to develop and oversee a marketing plan and budget.
  • Basic knowledge of non-profit management.
  • Critical thinking skills/positive attitude/consensus builder.
  • Aptitude to be politically savvy in working with Board Members and government officials.
  • Ability to develop and interpret destination research programs. 
  • Experience in partnership development.
  • Ability to lead in a collaborative environment.
  • Strong work ethic.


Communications Ability:

Able to read, analyze, and interpret financial, legal, marketing and research documents and reports.

Ability to professionally respond to inquiries or complaints from members, visitors, customers, regulatory agencies, or members of the business community. Strong written, verbal and presentation communication skills.  Ability to effectively present information to public groups, boards of directors and the Kenai Peninsula Borough Assembly.


Decision-making responsibilities/authority:

Works independently with broad latitude to implement the goals of the KPTMC. Reports to the Board of Directors and is responsible for implementing policies established by the Board. Makes recommendations and develops policies for Board consideration and approval. Represents the organization to the media, general public and local elected officials.


 Supervisory Responsibility:

Oversee staff members, work of outside agencies, vendors, consultants and contractors.


External Visibility/Contact:

Frequent contact with the general public, government officials, KPTMC members and other business owners and executives, requiring a well-developed sense of tact, courtesy and diplomacy.


Working Conditions:

General day-to-day activity in an office environment, with some activity required offsite in a variety of public settings. Some in-state and out-of-state travel required.



Salary $50,000-70,000 DOE. Paid vacation & holidays and retirement benefits.


Minimum of a Bachelor’s degree from an accredited college or university with a major in marketing, business administration or a related field.  Minimum two years’ management experience in tourism, marketing, and/or public relations management.


Position closes May 7, 2017

Email or mail cover letter and resume to:
Kenai Peninsula Tourism Marketing Council
35571 Kenai Spur Hwy.
Soldotna, AK 99669