What is the Kenai Peninsula Tourism Marketing Council?
What is our mission?
What is the Discovery Guide, and what is its purpose?
Why should I purchase a display ad in the Discovery Guide?
Who is using the Discovery Guide?
What is the total circulation, and when/where is the Discovery Guide distributed?
How does the KPTMC promote the Kenai Peninsula as a destination?
The KPTMC is a non-profit, regional destination marketing organization (DMO). Through a public-private partnership, we cooperatively represent both our membership and the borough to promote the Kenai Peninsula as an exciting and fun-filled visitor destination.
To stimulate potential visitors to choose the Kenai Peninsula Borough as their year-round Alaska visitor destination.
The Discovery Guide serves as a planning tool, providing potential visitors with useful information about services and attractions available during their stay. This enables visitors to plan, in ADVANCE every aspect of a dream vacation to Alaska’s Kenai Peninsula.
Full color display ads get noticed and attract attention to your business. If you want to distinguish yourself from the competition, then a display ad is the way to go! You can represent your business i n full color, anyway you like. All member purchasing any size display ad will receive our Internet Automated Leads Service free of charge for the year ($400 value).
Requests arrive from every U.S. state and numerous international locations. Many visitors, travel agents, tour operators and travel writers use it as a planning tool to PRE-BOOK lodging and activities for their visit to the Kenai Peninsula.
Total circulation is 150,000. Ready for distribution in November. 65,000 copies are mailed to pre-qualified leads from the statewide marketing program and implemented requests from KPTMC ads in the Alaska Magazine, State Vacation Planner, Anchorage Visitor Guide, Marine Highway Planner, and the Milepost Map.
7,500 are distributed to AAA tour operators via direct mail, NTA, ATIA, Marketplace Conventions, and numerous trade shows. There are roughly 77,500 within the State of Alaska to the Tour Industry on the Kenai Peninsula, Visitor Centers in Alaska, Alaska Airports, Ferry Terminals and through targeted high traffic destinations, consumer shows and the Kenai Wild Saturday/Sunday Market in Anchorage.
In order to stay competitive within the constantly changing tourism industry in Alaska, we utilize the following:
- CURRENT TOURISM RESEARCH
- ADVERTISING IN NATIONAL CONSUMER PUBLICATIONS
- PUBLIC RELATIONS AND FAMILIARIZATION (FAM) TRIPS
- THE DISCOVERY GUIDE & OUR INTERNET WEB SITE
- ALASKA’S KENAI PENINSULA VIDEO SALES
- KENAI WILD SAT/SUN MARKET-ANCHORAGE
- TOK VISITOR CENTER VIDEO KIOSK & BROCHURE DISTRIBUTION
- FREE RECREATION MAP
- KENAI PENINSULA "MILEPOST" MAP INSERT
- PROMOTE KENAI PENINSULA AT NATIONAL TRAVEL TRADE SHOW
- ACTIVELY SERVING ON ATIA MARKETING COMMITTEE
